Website improvements & SEO
Your website might need a better explanation of your services, a page for something new or a few changes to make it easier to use. I help with website improvements and SEO, including the content people read and the details that help search engines understand it.
Tell me what’s stuckA service mentioned in passing on the homepage may deserve a page of its own. A long page may need reorganising. I can look at what you already have and help decide what to change, keeping the work tied to what you want visitors to find or do.
Search engine optimisation, or SEO, includes helping search engines understand what each page is about. I can work on headings, page descriptions and links, as well as the wording itself. The starting point is explaining your services and answering the questions people bring to the site.
I can create a page about a particular service or a landing page for a campaign, where people arrive after following a link or advert. There’s room to explain what you offer, who it’s for and how to inquire, without trying to fit everything onto the homepage.
If a page is slow, I can investigate what is taking time to load. Large images may be part of it. I also help with problems such as buttons that are difficult to tap, text that runs off the screen or forms that are awkward on a phone.
Local SEO helps people find services in the area they’re searching for. If you work in several locations, I can create pages explaining what you offer in each. Those pages need something to say about the area and the service, beyond swapping one place name for another.
I’ll ask which part of the site you’re unhappy with and what you’d like to improve. Existing search or visitor figures can help identify where to look, if you have them. I’ll suggest a starting point and explain what I expect a change to address, without promising rankings or a particular number of inquiries.
I track my time and invoice periodically. We discuss scope and priorities together, so you know what I’m working on and why.
Related work
I worked on Advinor CPA’s website content and created landing pages for specific locations, with attention to search engine optimisation.
Visit Advinor CPASend me the site and tell me what bothers you about it. I can have a look, even if you haven’t decided what to change yet.
Tell me what’s stuck